SUMMARY Over 15 + years’ experience in Art + Creative Direction including campaign concepting + execution + branding + graphic design + photo shoot direction production + prop styling + set design.
Expertise on selling shot execution for various lifestyle merchandise categories as well as team building, restructuring and leadership.
Expertise on selling shot execution for various lifestyle merchandise categories as well as team building, restructuring and leadership.
SKILLS CAMPAIGN CONCEPTUALIZATION + EXECUTION, CREATIVE STRATEGY ACROSS SOCIAL, WEB ADVERTISING, WEBSITE, MOBILE and VIDEO PLATFORMS, BRANDING + GRAPHIC DESIGN, PHOTO SHOOT DIRECTION + PRODUCTION, PROP STYLING + ON-SET PRODUCT STYLING, CASTING: PHOTOGRAPHERS, MODELS, HAIR & MAKEUP ARTISTS, PROP STYLISTS, FASHION STYLISTS. EXPERTISE ON SELLING SHOT EXECUTION FOR VARIOUS LIFESTYLE AND MERCHANDISE CATEGORIES, COPYWRITING DIRECTION, POST PRODUCTION, BUDGET MANAGEMENT. TEAM BUILDING, RESTRUCTURING + MANAGEMENT
PROGRAMS ADOBE CREATIVE SUITE: INDESIGN, PHOTOSHOP, ILLUSTRATOR, PREMIERE PRO, ADOBE XD, FIGMA, CLUBHOUSE, ASANA, CAPTURE ONE, LIGHTROOM, MICROSOFT WORD, EXCEL, POWERPOINT.
PROFESSIONAL EXPERIENCE
Senegence International, Creative Director, 10.22 - 7.23
• Creative direction of brands U.S. and Global presence including branding of events, design of e-commerce marketing initiatives including web banners, development of new product landing page + all asset ideation.
• Rebranded organization with a more modern + consistent look and feel within first 4 months of employment.
• Lead + direct an in-house U.S. team consisting of 7 designers/photographers.
• Aligned team with graphic + font usage and created shot lists for large campaigns that caught the Presidents eye + was ultimately used in the companies efficiency guide.
• Company President also shared this guide with other CEO’s that were impressed at the level of creative Senegence was executing.
Monat Global, 02.22 – 10.22 Contract Art Director
• Led art direction for U.S. + South American design talent (in Spanish) with 15-20 creative team members varying in skills which included graphic design talent, videographers, and photographers.
• Conceptualized, designed and did production work for large format activations that were displayed at events for attendees so that they create social media posts.
• Conceptualized photo shoots + product launches including commissioning a large format 3D Monat paper cut-out village used for Christmas season promotions on website + social media.
Lauren Moshi / Michael Lauren / Les Tien 08.21 – 12.21 Contract Art Director
• Partnered with company CEO/Founder and Executive Vice President of Marketing
• Worked on creative initiatives for all brands across all social platforms, art directed photoshoots +designed corresponding email blasts, banners + online ads for both paid search and paid social online advertising.
• Quickly learned to be a hands on, one-woman creative show from concept to execution of creative for web.
• Designed a guerilla wheat paste poster campaign for Lauren Moshi + Les Tien that was displayed all over Los Angeles county.
• Supported sales team with creative assets to drive wholesale orders from companies like Revolve + Bloomingdales.
L’ange Hair 09.20 – 01.21 CONTRACT CREATIVE DIRECTOR
• Conceptualized, produced, and directed the execution of video + photo content creation.
• Led a team of 2 designers, 3 video content creators and 2 writers.
• Created video + images consecutively and learned how to maximize budget.
• Partnered with Product Development team and branding manager on promoting new product launches + product partnerships with QVC + Jasmine Rae Collection.
• Hired + outsourced retouching team delivering over 50 assets within a weeks’ time frame.
Nordstrom 12.14 – 06.20 SENIOR ART DIRECTOR
• Worked with Nordstrom Product Group in—house brands + NPG brand collaborations with influencers such as Atlantic/Pacific and Something Navy.
• Art directed, marked up and edited two e-commerce sell shot photo sets simultaneously utilizing an internally built program called SAM (Systems Asset Manager).
• SAM averaged 68 looks per set and 4-7 views per look.
• Trained freelance + staff hair and make-up talent, producers, and stylists
• Casted all models for all categories including plus and for special initiatives such as size inclusivity (size 10 model).
Wet Seal / Arden B. 03.13 – 02.x14 CREATIVE DIRECTOR
• Built + led in-house photo, print, web, retouching and fashion styling creative teams for both brands.
• Led all in-store + web creative campaigns from concept through production + execution.
• Worked directly with head merchants, President, CCO and CEO to position all visual content to speak to the appropriate target market + represent brand trend focus + assortment effectively.
• Rebranded key categories + marketing campaigns elevating the look + feel of both brands.
• Built + staffed and in-house photo studio for cost efficiency.
• Worked with notable photographers; Zooey Grossman, Brooke Nipar, Rene and Radka.
Bebe, 09.10 – 03.12 ART DIRECTOR
• Led art direction for seasonal campaigns, catalogs, direct mail pieces, web photo shoots + video for bebe and bebe sub brands; bebe Sport, Addiction, 90210 Collection and Kardashian Collection.
• Supervised + art directed print designers, web designers, photo re-touchers + all contract talent.
• Art directed launch of Bebe Wishes & Dreams fragrance as well as revamp of existing fragrances; Bebe Sheer + bebe Gold.
• Managed all post-production including retouching + color correction for all in-store + web campaigns.
• Built + staffed an in-house photo studio for cost efficiency.
• Worked with notable photographers; Ellen Von Unwerth, Mark Seliger, Yu Tsai, and James White.
Charlotte Russe 06.07 – 04.10 CREATIVE MARKETING MANAGER
• Successfully re-branded three times under three different groups of C-Suite leadership
• Elevated the look + feel of the brand to be more aspirational working with Emilia Fabricant + celebrity stylist Eric Damon and because of the creative efforts the company stock price increased rapidly from under $4.00 per share to a selling price of $17.50 a share within 9 months.
• Conceptualized, art directed and produced seasonal + promotional brand assets for advertising, in-store, and web usage.
• Casted + directed photographers, models, prop stylists, fashion stylists, hair stylists and make-up artists.
Glamour Magazine (Condé Nast Publications) 02.99 – 09.00 + 02.01 – 10.04 SENIOR ART DIRECTOR
• Responsible for approximately 38-42 monthly front of the book pages, features, beauty, and fashion layouts per issue from initial concept meetings with editors, through to design + production process.
• Collaborated closely with Editor-in-Chief, Creative Director, Photo Director, and Page Editor on conceptualization of photography for front of the book pages + art directed corresponding photo shoots.
• Responsible for seeking out, hiring + art directing illustrators for entire publication.
• Worked with and marked up the Quad Graphics on photography for retouching + color correcting.
CosmoGirl Magazine ( Hearst Publications) 10.00 – 01.01 DEPUTY ART DIRECTOR
• Managed Art + Photo departments and held bi-weekly status meetings with staff.
• Worked closely with Managing Editor to assure timely production + magazine shipment.
• Responsible for approximately 35-40 front of the book pages, fashion + beauty features from initial concept through to production + shipping.
• Commissioned illustration + worked directly with artists from conceptualization through to final art from front of book pages, feature stories, and special booklet inserts.
FREELANCE CLIENTS
ALDO
PLANET BLUE
OBAGI SKIN HEALTH
TOO FACED COSMETICS
FASHIONNOVA.COM
LIFE & STYLE MAGAZINE
PARENTING MAGAZINE
BABYTALK MAGAZINE
PREVENTION MAGAZINE
SAN DIEGO HOME GARDEN
PACIFIC BEACH MAGAZINE
DEF JAM RECORDINGS